Abstract:
This paper presents the results of the primary research, which aimed to select areas where it would be suitable to look for a way how to deepen mutual relations among selected distribution chain members on the car oil market to make the total value for all the involved parties grow. The research succeeded both in mapping of the current situation in mutual cooperation among manufacturers, distributors, and garages in the areas of development, production, distribution, and sale of car oils, and in identifying significant opportunities for future improvements and optimization. [..]
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