MODELS OF PRODUCT DIFFERENTIATION IN THE CONTEXT OF THE SUPPLY CHAIN RESISTANCE

1 KRAMARZ Marzena
Co-authors:
1 KRAMARZ Włodzimierz
Institution:
1 Silesian University of Technology, Gliwice, Poland, EU, makram5@wp.pl
Conference:
Carpathian Logistics Congress, Priessnitz Spa, Jesenik, Czech Republic, EU, November 4th - 6th 2015
Proceedings:
Proceedings Carpathian Logistics Congress
Pages:
347-353
ISBN:
978-80-87294-61-1
ISSN:
2694-9318
Published:
18th April 2016
Proceedings of the conference were published in Web of Science.
Metrics:
527 views / 204 downloads
Abstract

Network supply chains include key chain links for building the resistance. These chain links (Material Decoupling Point - assembly to order and production to order, concern products differentiated according to orders placed by the customer) affect material flows of the whole supply chain through silencing disruptions. Logistic and production processes in this type of supply chains can be organized according to the model of early or delayed product differentiation. The issue of strengthening the resistance in the supply chain discussed in the study was aimed at the product differentiation strategy. The research analyzed both strategic variants: early and delayed differentiation. The study aims at presenting a research into strategies of strengthening the resistance in a network supply chain of metallurgic products. The research was carried out in the years 2011-2014.

Keywords: material decoupling point, network supply chain, differentiation, resistance.

© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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