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Firms are constantly looking for effective ways to achieve and maintain a competitive advantage. High competition and ever-increasing customer expectations make finding an effective way to achieve an advantage over competitors an extremely difficult challenge. According to strategic management, one of the ways to achieve competitive advantage is through the success potentials of a company.The main premise of the firm's success potentials is to contribute to the achievement of competitive advantage through the achievement of specific success determinants, which are achievable on the basis of selected key success factors. The mentioned determinants of success are market and economic effects, while the key success factors consist of the strategic potential of the firm in the form of resources, capabilities and competencies of the firm.In order for a firms to properly leverage its success potentials, it is crucial to identify and integrate them within specific functional areas. Due to the crucial importance of logistics in the functioning of modern firms, one of the basic success potentials of a firm with a stake in achieving competitive advantage is logistics success potentials, which consist of key success factors in the form of logistics resources, logistics capabilities and logistics competencies.The purpose of this article is to present the importance of logistics potentials in the context of achieving business success. In particular, the article presents:(1) the concept and importance of enterprise success potentials, (2) the basic factors and determinants of enterprise success, and (3) the issue of logistics potentials in achieving enterprise success.
Keywords: Logistics capacity, success, potentials© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.