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The paper discusses the issue of sustainable development of corporate reputation, specifically the issue of traditional and innovative approaches to reputation management. The main objective is to present the accessible ways and approaches of measuring the reputation, especially online reputation, as the current challenge for responsible and sustainable development of perceived image of subjects, as their very fragile intangible assets. The research sample was represented by the top 15 Largest transport and logistics companies in the Slovak market, selected on the basis of TREND ranking and sorted according to the revenues for the last completed financial year. Primary analysis was carried out by our own methodology. The control measurements were performed within the analysis with an aim to identify and describe relevant connections and variables for a subsequent proposal and presentation of an affordable and useful tool to measure online reputation in a turbulent environment of the Internet. The connections identified on this significant sample form the basis for formulating accurate and relevant findings and thus providing an overall and full glance on the matter of the sustainable development of corporate reputation primary in the field of supply chain management, secondary, in all relevant fields of business.
Keywords: Development, corporate reputation, reputation management, competitiveness, supply chain management, Slovakia© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.