Open Access Conference Proceedings

The constant evolution of the Internet brings with itself changes in business communication with customers and in the distribution ways of products to customers. Nowadays, e-shop sales are in the forefront of all sales which puts higher demands on supply chains. Businesses lay down requirements because they need to deliver the materials in the shortest possible time and at the lowest cost to manufacturing so that their customers get their goods as early as possible and at the best possible price. If there is any weak link in the supply chain, damage can affect the entire supply chain, which often has a negative impact on reputation, especially for businesses that offer the final products to customers. This article focuses on impacts that can damage the reputation of businesses that are part of the supply chain. The methodological part of the article includes an analysis of secondary data sources from which it was possible to deduce a relation and influence on the reputation of components of the supply chain. In the discussion and conclusion of the article presents possible recommendations through which is possible help build the supply chain company's own reputation as well as the common reputation of the entire supply chain.

Keywords: Reputation, Supply Chain, Impact on Reputation

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