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A sustainable transport is an increasing trend among green consumers. The automobile industry seems to contribute to an acceleration of this trend. Green cars offerings and fast development of green solutions has been crucial. Eco-friendly transport became an important topic and the consumers are expected to change their behavior. This paper aims to present insights in the consumer´s motivations to be green.
Keywords: Consumers´ attitude, green behavior, green solutions, eco – friendly transport© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.