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Firms are permanently looking for ways to achieve expected market and economic outcomes, which are the basis for superior performance as well as strong, long-term competitive advantage. The most important market outcomes are: (1) customer satisfaction, (2) customer loyalty, and (3) market share. In turn, the most important economic outcomes are: (1) profit, (2) profitability, and (3) return on investment (ROI). In achieving such performance and advantage the important role is assigned – among others – to the so-called logistics potentials of success. Logistics potentials of success are significant parts of the “general” firm potentials of success, which comprise: (1) resources, (2) capabilities and (3) competences. The aim of the article is to identify the premises and symptoms of logistics potentials of success influence on firm superior performance related to expected market and economic outcomes as well as to strong, long-term competitive advantage. In accordance to “general” firm potentials of success, logistics potentials of success comprise: (1) logistics resources, (2) logistics capabilities and (3) logistics competences. Such potentials can be perceived as factors influencing expected market and economic outcomes achievement by a firm, which are the most significant symptoms of firm success. The expected market and economic outcomes are then also the basis for firm superior performance as well as for strong, long-term competitive advantage creation.

Keywords: Logistics potentials of success, market outcomes, economic outcomes, firm performance, firm competitive advantage

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