from the conferences organized by TANGER Ltd.
Innovation management process implies the strong relation between innovativeness and organization performance but generalization of those interdependences stays limited by the lack of valuable predictors. Realized studies emphasize particularly in the context of emerging market the growing impact of organization learning on the company performance realized through the innovativeness triggering a research for new management tools. Their use becomes still delimitated by the lack of incontestable predictors, thus the impossible generalization of realized implementations. Also, the notion of product innovativeness requires to be clearly defined and its dimensions have to be characterized. The expected relationship between the innovativeness and performance and its managerial attractiveness, remains than the organization strategic preoccupation and starts to be used as value creation process foundation particularly in the case of innovation based enterprises, where the business efficiency measure establishment is a must. Instead of conventional financial analysis, the new concept is proposed. Firstly, the term of innovativeness is analyzed and redefined with the application of technical debt notion, introduced by Agile Management concept. Then, basing on the use function definition and with the use of value chain model, the appropriate product definition is proposed. Hence the interesting opportunity to determine the innovativeness measure as concept integrated to the customer value creation process. Here presented with the regard to new technologies commercialization. Suggested construct can also serve to conceive the new management tools focused on cohesion of innovativeness and strategic planning process.
Keywords: Innovativeness mesure, technical debt, product use function, customer value© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.