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Japanese investors' decisions regarding the location of these investments are determined by many different external and internal factors. Japanese investors in the location of their investments often choose developed countries with a stable socio-economic situation. Hence, there are important questions about the analysis of the behavior of Japanese investors and the assessment of the investment attractiveness of the countries in which Japanese capital is invested. In the work to evaluate the investment attractiveness of selected European countries (those countries were considered in which the most common Japanese investments were located) the results of the study were used on the competitiveness of the economies of the world published by the World Economic Forum, which were compared with the actual values of Japanese foreign investment. The purpose of the study was to evaluate the investment attractiveness of the Japanese investments in the concerned country .The result of the research include rankings of investment attractiveness.

Keywords: Japanese investors, investment attractiveness, reference model, annuity of attractiveness,

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