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THE RELATIONSHIP OF LOGISTICS AND MARKETING IN THE FIELD OF CUSTOMER SERVICE

1 KADŁUBEK Marta
Co-authors:
2 NOWAKOWSKA-GRUNT Joanna 3 INGALDI Manuela 4 DZIUBA Szymon
Institutions:
1 Czestochowa University of Technology, Czestochowa, Poland, EU, martakadlubek@wp.pl
2 Czestochowa University of Technology, Czestochowa, Poland, EU, jnowakowskagrunt@onet.eu
3 Czestochowa University of Technology, Czestochowa, Poland, EU, manuela@gazeta.pl
4 Wroclaw University of Economics, Wroclaw, Poland, EU, szymon.dziuba@ue.wroc.pl
Conference:
Carpathian Logistics Congress, Hotel Tatra, Zakopane, Poland, EU, November 28th - 30th 2016
Proceedings:
Proceedings Carpathian Logistics Congress
Pages:
706-713
ISBN:
978-80-87294-76-5
ISSN:
2694-9318
Published:
30th October 2017
Proceedings of the conference were published in Web of Science.
Metrics:
762 views / 319 downloads
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Abstract

The paper presents the problem of customer service as the field of the relationship of logistics and marketing. Mutual completion, dependencies and discrepancies of logistics and marketing potentials in the area of customer service have been reflected in the presented logistics and marketing processes in a traditional approach to customer service, the concepts of marketing logistics, logistics marketing or logistics and marketing management.

Keywords: customer service, logistics, marketing

© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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