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In order to reduce the negative effects of logistics services, a lot of attention has recently been directed towards the concept of green transport and logistics. The role of the customer - purchaser of transport and logistic services - is considered to be crucial in the development of green initiatives among freight forwarders and logistics services providers (FF/LSP). Therefore, the main purpose of this paper is to elaborate on the correlation between green requirements of customers, if any, and the readiness of FF/LSP to satisfy such needs and to design logistics operations that are aligned with the environmental objectives and targets.This analysis is based on desk study research, content analysis as well as a survey among FF/LSP acting in Poland. The questionnaire was designed to give answers to, among others, the following questions: (a) Do the customers express their need or preference for supply chains or specific logistics process with the least negative impact on the environment? (b) Are the FF/LSP prepared to fulfil the green requirements of their customers?The study revealed that there is a potential for developing green transport and logistic services on the Polish market, however, it is jeopardised by unsatisfactory environmental awareness of both parties of the transport/logistics contracts as well as insufficient infrastructure. Currently, there is no noticeable demand for the green solutions, which are still perceived as burdensome and requiring additional financial resources.

Keywords: green purchasing, logistics service provider (LSP), green logistics services, customers’ green requirements, Polish logistics market

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