from the conferences organized by TANGER Ltd.
The paper focuses on one important human element of logistic chains – sales representatives. Their position does not enable instant control and leadership of their supervisors such as in office positions, nor is such supervision desirable for ambitious sales representatives who prefer a certain level of autonomy. For their managers, it is necessary to find goal-oriented but still strongly encouraging motivation tools. This paper presents the specifics of the work of sales representatives and based on these it recommends the most effective and up-to-date motivation techniques.
Keywords: motivation tools, performance, sales representative© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.