THE INFLUENCE OF USING ERP AND CRM SYSTEMS TO ECONOMIC OUTTURNS OF ENTERPRISES IN THE REGIONAL PERSPECTIVE

1 NOWAKOWSKA-GRUNT Joanna
Co-authors:
1 MESJASZ-LECH Agata 1 SAŁEK Robert
Institution:
1 Czestochowa University of Technology, Faculty of Management, Poland, EU, J.H. Dabrowskiego 69, 42-201 Czestochowa, jnowakowskagrunt@onet.eu, agata.mesjasz@poczta.fm, rsalek@zim.pcz.pl
Conference:
Carpathian Logistics Congress, Priessnitz Spa, Jesenik, Czech Republic, EU, November 4th - 6th 2015
Proceedings:
Proceedings Carpathian Logistics Congress
Pages:
462-468
ISBN:
978-80-87294-61-1
ISSN:
2694-9318
Published:
18th April 2016
Proceedings of the conference were published in Web of Science.
Metrics:
486 views / 202 downloads
Abstract

The goal of the article is to determine the influence of ERP and CRM systems on the economic results of businesses in relation to particular voivodships in Poland. The analysis involves the following variables: Number of companies using ERP software packages for transmitting information between different departments (e.g., accounting, marketing, production), Number of companies using CRM software to collect and storage information on customers as well as provide information access to other organizational units. Number of companies is using CRM, software that allows to analyse customer information for marketing purposes (pricing, promotional actions management, defining distribution channels, etc.), to manage customer information, Revenues from total activity, Revenues from sale of products, goods and materials, Gross financial result (balance). The data come from the years 2008, 2010 and 2012. To evaluate the effects of the application of ERP and CRM systems on the economic results of enterprises the panel model was used.

Keywords: ERP, CRM, economic outturns, modelling

© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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